Content Marketing Specialist

Content Marketing Specialist

Location: Boston

Employment Type: Full Time

Position Summary

The Content Marketing Specialist is responsible for colleberating with internal teams and developing marketing contents in a variety of forms. He/she should be familiar with writing for the web, email marketing, and blog strategy and execution. He/she will produce high-quality content to increase brand awareness, execute marketing campaigns, drive engagement, and support inbound lead generation.  

Job Responsibilities

  • Write, edit, and promote informative and engaging content, including blog posts, emails, brochures, e-newsletters, whitepapers, case studies, website pages, infographics, and video scripts
  • Maintain a content calendar to support various marketing campaigns and initiatives
  • Use marketing softwares to design, execute, and track high-impact email marketing campaigns
  • Engage with our sales team, internal service leaders and subject matter experts, and customers to understand client needs, uncover gaps in our existing assets, and identify relevant topics for new content
  • Manage content projects from start to finish — from topic selection to content development to quality reviews of the final product to promotional messaging
  • Execute service-line marketing initiatives, including program launches
  • Update website content and recommend and implement site improvements
  • Work with outside vendors, agencies, and consultants as necessary
  • Provide other general marketing program management support as needed

Required Skills and Experience

  • PhD’s degree in scientific field (molecular biology, immunology, oncology) or related discipline
  • Proficient in Mandarin 
  • Extensive knowledge in pharmacology, gene targeting technology, and antibody discovery 
  • 2-3 years of content creation or content marketing, ideally B2B preferred
  • Experience writing, editing, and creating various types of long- and short-form content, such as whitepapers, case studies, blog posts, emails, website pages, and landing pages
  • Strong written, verbal, analytical, research, and communication skills
  • Self-motivated with the ability to manage multiple ongoing projects and meet deadlines
  • Meticulous attention to detail
  • Interest in building a deep understanding of our technical platforms, and the ability to translate that knowledge into relevant and valuable content

 

BIOCYTOGEN is an Equal Opportunity Employer. Employment opportunities at BIOCYTOGEN BOSTON CORP are based upon one’s qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, color religion, sex, national origin, ancestry, age, sexual orientation, gender identity and expression, veteran status, military status, disability, mental illness, genetic information, or any other characteristic protected by law. This Equal Employment Opportunity policy governs all aspects of employment, including, but not limited to, recruitment, hiring, selection, job assignment, promotions, transfers, compensation, discipline, termination, layoff, access to benefits and training, and all other conditions and privileges of employment.

Office of Human Resources | [email protected]

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